HUBUNGAN ANTARA TARIF, LOKASI, PELAYANAN DAN FASILITAS DENGAN KEPUTUSAN PELANGGAN DALAM MEMILIH SALON "CHRISTIAN HAIR & BEAUTY SALON"

Tek, Tan Kian (1997) HUBUNGAN ANTARA TARIF, LOKASI, PELAYANAN DAN FASILITAS DENGAN KEPUTUSAN PELANGGAN DALAM MEMILIH SALON "CHRISTIAN HAIR & BEAUTY SALON". Other thesis, Fakultas Ekonomi dan Bisnis Unika Soegijapranata.

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Abstract

Penelitian ini berangkat dari kenyataan bahwa dewasa ini konsumen yang menggunakan jasa salon kecantikan semakin kritis dan selektif dalam melakukan pembeliannya. Hal ini mendorong pihak pemilik salon kecantikan untuk melakukan riset perilaku konsumen agar salon tersebut dapat mengarahkan strateginya menuju kepuasan kebutuhan dan keinginan konsumen

Item Type: Thesis (Other)
Subjects: 600 Technology (Applied sciences) > 650 Management > 658 Management > Consumer Behavior
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mr Ign. Setya Dwiana
Date Deposited: 22 Mar 2016 05:38
Last Modified: 22 Mar 2016 05:38
URI: http://repository.unika.ac.id/id/eprint/8156

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