PENGARUH IKLAN TV E-COMMERCE SOCIOLLA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WANITA DI KECAMATAN PEDURUNGAN KOTA SEMARANG TAHUN 2020

Moniz, Etheldreda Aclenia JBLF (2022) PENGARUH IKLAN TV E-COMMERCE SOCIOLLA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WANITA DI KECAMATAN PEDURUNGAN KOTA SEMARANG TAHUN 2020. Other thesis, Unika Soegijapranata Semarang.

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Abstract

In the midst of the rise of fake beauty products, Sociolla comes to restore the trust of female consumers who are afraid of fake beauty products that have already been circulating. This study aims to determine the effect of Sociolla’s e-commerce advertisement on television on the purchasing decisions of female consumers in the Pedurungan sub-district Semarang city. The research method used is a quantitative approach and data collection is done by distributing questionnaires to 100 respondents. The instruments in this study were tested using validity tests, reliability tests and normality tests. Data analysis is used for simple linear regression correlation analysis. The hypothesis was verified by statistical T test. The results shows that Sociolla’s e-commerce advertisement on television has a significant effect on the purchasing decisions of female consumers in Semarang city. Based on the results of the T statistical test, the value of t count is 7,441 > t table 1,987. It can be concluded that there is an influence on the Sociolla ecommerce television advertisement on the purchasing decisions of female consumers in the Pedurungan sub-district, Semarang city. Keywords: Television Advertisement, Purchasing Decision, Sociolla.

Item Type:	Thesis (Other)
Subjects:	300 Social Sciences > 302.2 Communication 600 Technology (Applied sciences) > 650 Management > 659 Advertising and public relations
Divisions:	Faculty of Law and Communication > Department of Communication Science
Depositing User:	Ms Dewi Soelistyowati
Date Deposited:	01 Dec 2022 08:00
Last Modified:	01 Dec 2022 08:00
URI:	http://repository.unika.ac.id/id/eprint/30230

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