UNSPECIFIED (2023) FACTORS AFFECTING E-COMMERCE SUCCESS. International Journal of Business, Economics and Law, 29 (1). pp. 133-137. ISSN 2289-1552
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Abstract
E-commerce platforms are more attractive than offline methods. Several website performance factors can influence customers to continue transacting online. SI success (dependent variable) with six dimensions of success (independent variable): increased usage, user satisfaction, personal impact, organizational impact, information quality, and system quality. Three other factors come into play: customer support system (CSS), personalization, and electronic word of mouth (EWOM). Using the SPSS on survey data from 200 students interviewed in Semarang, from February 2023 to May 2023. The regression analysis results show that all hypothesis are accepted. The study explores the effectiveness of e-commerce systems by examining significant relationships between dependent variables (e-commerce success) and other independent variables: website service quality (WSQ), customer support service (CSS), success (ESS), personalization and electronic word of mouth (EWOM)..
| Item Type: | Article |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Ms MG. Westri Kekalih |
| Date Deposited: | 28 Feb 2024 00:41 |
| Last Modified: | 28 Feb 2024 00:41 |
| URI: | http://repository.unika.ac.id/id/eprint/34804 |
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