Arsesa, Desita Cahyo (2017) PENGARUH SHOPPING LIFESTYLE DAN SALES PROMOTION TERHADAP IMPULSE BUYING PAKAIAN PADA WANITA BEKERJA DI MATAHARI DEPARTMENT STORE PARAGON CITY MALL SEMARANG. Other thesis, Unika Soegijapranata Semarang.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh shopping lifestyle dan sales promotion terhadap impulse buying pakaian wanita bekerja di Matahari department store Paragon city mall Semarang. Sampel dalam penelitian ini sebanyak 100 responden . teknik pengambilan sampel menggunakan Purposive sampling dan teknik analisis regresi linier berganda. Analisis data dalam penelitian ini menggunakan bantuan SPSS V.19. Hasil dari analisis menunjukkan baha (1) Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse buying pakaian pada wanita (2) Sales promotion berpengaruh positif dan signifikan terhadap impulse buying pakaian pada wanita bekerja
| Item Type: | Thesis (Other) |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > 658 Management > Sales promotion |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Mrs Christiana Sundari |
| Date Deposited: | 28 Nov 2017 07:04 |
| Last Modified: | 02 Sep 2021 03:26 |
| URI: | http://repository.unika.ac.id/id/eprint/15217 |
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