GENDER STEROTYPES REPRESENTED BY PERFUME ADVERTISEMENT

DJEEN, ANDREAS KAPA (2017) GENDER STEROTYPES REPRESENTED BY PERFUME ADVERTISEMENT. Other thesis, Unika Soegijapranata Semarang.

[img]
Preview
Text (COVER)
12.80.0014 Andreas Kapa Djeen COVER.pdf

Download (282kB) | Preview
[img]
Preview
Text (BAB I)
12.80.0014 Andreas Kapa Djeen BAB I.pdf

Download (195kB) | Preview
[img] Text (BAB II)
12.80.0014 Andreas Kapa Djeen BAB II.pdf
Restricted to Registered users only

Download (255kB)
[img]
Preview
Text (BAB III)
12.80.0014 Andreas Kapa Djeen BAB III.pdf

Download (242kB) | Preview
[img]
Preview
Text (BAB IV)
12.80.0014 Andreas Kapa Djeen BAB IV.pdf

Download (910kB) | Preview
[img]
Preview
Text (BAB V)
12.80.0014 Andreas Kapa Djeen BAB V.pdf

Download (189kB) | Preview
[img]
Preview
Text (DAFTAR PUSTAKA)
12.80.0014 Andreas Kapa Djeen DAFTAR PUSTAKA.pdf

Download (113kB) | Preview

Abstract

There are many interesting advertisements that use either men or women as their models. The writer is particularly interested in the representation of men and women in advertisements, especially in perfume advertisements. The purpose of this study is to know how women and men are represented in perfume advertisements in terms of their appearances and their actions. This is a qualitative research as the writer used AXE, Rexona, D&G, and Flower Kenzo perfume advertisements to collect data. The analysis focused on the representation of men‘s and women‘s appearances and actions. The result of the study is that men and women are differently represented in their appearances and their actions.

Item Type: Thesis (Other)
Subjects: 600 Technology (Applied sciences) > 650 Management > 659 Advertising and public relations
Divisions: Faculty of Language and Art
Depositing User: Mrs Christiana Sundari
Date Deposited: 10 Nov 2017 01:13
Last Modified: 06 Sep 2021 01:13
URI: http://repository.unika.ac.id/id/eprint/15033

Actions (login required)

View Item View Item