ANALISIS BRAND AWARENESS, BRAND ASSOCIATION, DAN BRAND LOYALTY MINUTE MAID PULPY ORANGE

WIBOWO, ANDRISA NOVALINA (2011) ANALISIS BRAND AWARENESS, BRAND ASSOCIATION, DAN BRAND LOYALTY MINUTE MAID PULPY ORANGE. Other thesis, Prodi Manajemen Unika Soegijapranata.

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Abstract

Minute Maid Pulpy Orange yang dipasarkan di Indonesia pada pertengahan September 2008 telah mendapat tanggapan yang positif dari masyarakat Indonesia. Walaupun demikian perusahaan sebaiknya mengetahui tingkat kesadaran merek Minute Maid Pulpy Orange, asosiasi apa yang identik dengan Minute Maid Pulpy Orange menurut pandangan konsumen, serta adakah potensi kesetiaan konsumen terhadap merek Minute Maid Pulpy Orange

Item Type:	Thesis (Other)
Subjects:	300 Social Sciences > 330 Economics
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Mrs. Frederika Kristin
Date Deposited:	25 Apr 2016 09:02
Last Modified:	25 Apr 2016 09:02
URI:	http://repository.unika.ac.id/id/eprint/8927

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