Regulating Billboards Outside Public Infrastructure Seen From City Image Point of View: Semarang Case Study

Nugroho, Adi and Widjaja, Robert Rianto (2015) Regulating Billboards Outside Public Infrastructure Seen From City Image Point of View: Semarang Case Study. In: The 3rd International Conference on Creative Industry - " Opportunity and Challenge on Creative Industries in The Era of Global Free Trade, 11 - 13 Agustus 2015, Bali Creative Industry Center, Jl, WR. Supratman 308, Tohpati, Denpasar - Bali - Indonesia.

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Regulating billboards is one of main priority programs being held by the government of Semarang city. As a capital of Central Java province, the city has five main iconic road corridors namely Simpang Lima area, Jalan (street) Pahlawan, Jalan Pandanaran, Jalan Pemuda and Jalan Gajahmada. Latest observation shows these corridors have an increasing significant amount of frenzied billboards in terms of placement and size. However, billboards are of consequence income regarding retribution and taxes. In the other hand, an uncontrolled growth of billboards will affect the visual view of the city and feared to damage the image of the city. This research examines the conception of removing billboards that are exist on Semarang's city infrastructure into any other places, while analysing its impact on the visual image of its surrounding. A number of theories try to evaluate the usage of billboards as medium to construct city image. In the cities of developed countries, there are no billboards as many as Semarang. The area being used of a sample in the research is Jalan (street) Pandanaran, predominantly a provincial road connecting eastern part to western part of Java. Jalan (street) Pandanaran also commonly known as a centre of souvenirs and gift shops as well as a section of Semarang's golden business triangle. By having a structured simulation of reducing the number of billboards in some section of Jalan (street) Pandanaran as a case study, then we can have an early identification on how its impact to the city’s image.

Item Type: Conference or Workshop Item (Paper)
Subjects: 600 Technology (Applied sciences) > 650 Management > 659 Advertising and public relations
700 Arts and Recreation > 720 Architecture > City Planning
Divisions: Faculty of Architecture and Design > Department of Visual Communication Design
Depositing User: Mr. Adi Nugroho
Date Deposited: 28 Sep 2015 02:05
Last Modified: 28 Sep 2015 02:05

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