INOVASI PRODUK BASRENG PANDAROW

WIDODO, VERONICA FARRENT (2023) INOVASI PRODUK BASRENG PANDAROW. Other thesis, Universitas Katholik Soegijapranata Semarang.

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Abstract

Inovasi produk Basreng Pandarow melakukan inovasi basreng dari rasa, bentuk, ukuran kemasan, dan kemasan untuk memenuhi harapan dan persepsi konsumen. Banyak yang perlu dikembangkan agar menciptakan varian baru pada produk Basreng Pandarow. Peneliti memerlukan teori terkait Tahapan Proses Inovasi menurut buku Harvard Business Essentials Mananging Creativity and Inovation digunakan pada teori dari (Luecke,2003); idea generation, opportunity recignition, idea evaluation, development, dan commercialization untuk menghasilkan serta menciptakan varian baru terhadap produk Basreng Pandarow sehingga dapat berkembang dan dipasarkan

Item Type:	Thesis (Other)
Subjects:	600 Technology (Applied sciences) > 650 Management > 658 Management
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	mr AM. Pudja Adjie Sudoso
Date Deposited:	26 Sep 2023 09:26
Last Modified:	26 Sep 2023 09:26
URI:	http://repository.unika.ac.id/id/eprint/32848

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