PROSES PRODUKSI BUDAYA FANGIRLING OLEH PENGGEMAR K-POP BTS PADA FANDOM ARMY INDONESIA

MARIA G. S. C., THERESIA (2023) PROSES PRODUKSI BUDAYA FANGIRLING OLEH PENGGEMAR K-POP BTS PADA FANDOM ARMY INDONESIA. Other thesis, Universitas Katolik Soegijapranata Semarang.

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Abstract

This cultural production process can be seen from the activities that appear, then these activities are transferred, inherited, and enshrined in ARMY's humane behavior, namely through donations (charity). Then the interest of this research which originates from a culture of donations (charity) is to pay attention to parties who need or care about the environment such as turtle conservation, creating a marine park project or coral reef transplantation, sponsoring orphans, planting 1,000 (one thousand) trees, donations for online motorcycle taxi drivers during the "BTS Meal" event, donations for the Kanjuruhan victims, and the latest donation for the Meteseh flash flood victims. The research method used is qualitative research with a descriptive approach. ARMY considers that the donation (charity) given is good, generous because it can help others who have been hit by a disaster. ARMYs who participate in donations (charity) believe in the values taught by BTS, namely human values as taught by BTS about humanizing humans. In humanizing humans, BTS opposes acts of violence against themselves and others, this is demonstrated through various campaigns carried out by BTS, one of which is the #ENDViolence campaign with UNICEF to protect and prevent acts of violence against children around the world and donations (charity ) which was carried out by V and Jimin BTS in the WeAja activity by sharing the T-shirts they had used. ARMY views this as a positive behavior or activity so that ARMY believes in it which then continues and perpetuates the daily behavior of fans so that fan activities are not only limited to merchandise consumption and media consumption, but there are other activities in it that contribute and have a good impact on people in need as a form of human values. Keywords: Army, BTS, Cultural Production, K-pop, Fandom, Consumption

Item Type: Thesis (Other)
Subjects: 300 Social Sciences > Culture
Divisions: Faculty of Law and Communication > Department of Communication Science
Depositing User: Ms Cristina Mayasari
Date Deposited: 12 Jun 2023 00:52
Last Modified: 12 Jun 2023 00:52
URI: http://repository.unika.ac.id/id/eprint/31976

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