YOUNG FEMALE’S PERCEPTION ON USING EYELASH EXTENSION: A STUDY ON A POPULAR CULTURE’S PHENOMENON

Susilowati, Maria Olivia (2021) YOUNG FEMALE’S PERCEPTION ON USING EYELASH EXTENSION: A STUDY ON A POPULAR CULTURE’S PHENOMENON. Other thesis, Universitas Katholik Soegijapranata Semarang.

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Abstract

To look more beautiful, women may use eyelash extensions, and nowadays there are more women wearing these. This research is conducted using a quantitative method by to find out young females’ perceptions on eyelash extensions and also on the use of eyelash extensions. The research method used is quantitative. To obtain data, I applied two steps: using a Google form to upload myquestionnaires and doing interviews. The result returned from my 40 respondents showthat firstly, eyelash extension is a pop culture because the eyelash extensions are readily available in many places and are not expensive so that they can afford them and change their eyelash extensions every two months although based on the description of the product, it can last for three months. They think that the quality of the eyelash extensions does not become their consideration in choosing the eyelash extensions but it is price, availability, advertisement, quality, celebrity endorsement and size that matter. Secondly, my 25-35 year old customers perceive the use of eyelash extensions positively becausethe use of eyelash extensions satisfies them as they can make them look elegant, prettier and make them more confident if they choose the eyelash extensions which match the shape of the eyes.

Item Type:	Thesis (Other)
Subjects:	100 Philosophy and Psychology > 150 Psychology > 152 Perception, movement, emotions & drives > Self Perception
Divisions:	Faculty of Language and Art > Department of Englishpreneurship
Depositing User:	mr AM. Pudja Adjie Sudoso
Date Deposited:	14 Oct 2021 03:27
Last Modified:	14 Oct 2021 03:27
URI:	http://repository.unika.ac.id/id/eprint/27107

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