CUSTOMERS’ PERCEPTION ON MENU WRITTEN IN ENGLISH IN ENAK-ENAK CAFE

Scudetto S, Andreas Gracias (2018) CUSTOMERS’ PERCEPTION ON MENU WRITTEN IN ENGLISH IN ENAK-ENAK CAFE. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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16.J2.0022 ANDREAS GRACIAS SCUDETTO SETIA (3.55)..pdf COVER.pdf

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Abstract

The growth of cafes from time to time is increasingly prevalent, now cafes do not only speak Indonesian but there are also many which use English. English café considered normal in a big city, but it is not for a small town, where Indonesian and local languages have become a culture there and English is a non-dominant language. In this era many people open English-language cafes. Consumer perception in this case is an interesting topic because the English-language menu is a rare thing in Pekalongan, the small town where the café is located. This study uses quantitative methods with closed question methods. The results show that the community had postive perception on menu written in English

Item Type: Thesis (Other)
Subjects: > 640 Home & family management > Food and Drink
Divisions: Faculty of Language and Art > Department of Englishpreneurship
Depositing User: Mr Lucius Oentoeng
Date Deposited: 16 Apr 2019 10:12
Last Modified: 16 Apr 2019 10:12
URI: http://repository.unika.ac.id/id/eprint/18943

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