PENGARUH SHOPPING LIFESTYLE DAN SALES PROMOTION TERHADAP IMPULSE BUYING PAKAIAN PADA WANITA BEKERJA DI MATAHARI DEPARTMENT STORE PARAGON CITY MALL SEMARANG

Arsesa, Desita Cahyo (2017) PENGARUH SHOPPING LIFESTYLE DAN SALES PROMOTION TERHADAP IMPULSE BUYING PAKAIAN PADA WANITA BEKERJA DI MATAHARI DEPARTMENT STORE PARAGON CITY MALL SEMARANG. Other thesis, Unika Soegijapranata Semarang.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh shopping lifestyle dan sales promotion terhadap impulse buying pakaian wanita bekerja di Matahari department store Paragon city mall Semarang. Sampel dalam penelitian ini sebanyak 100 responden . teknik pengambilan sampel menggunakan Purposive sampling dan teknik analisis regresi linier berganda. Analisis data dalam penelitian ini menggunakan bantuan SPSS V.19. Hasil dari analisis menunjukkan baha (1) Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse buying pakaian pada wanita (2) Sales promotion berpengaruh positif dan signifikan terhadap impulse buying pakaian pada wanita bekerja

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Sales promotion
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mrs Christiana Sundari
Date Deposited: 28 Nov 2017 07:04
Last Modified: 28 Nov 2017 07:04
URI: http://repository.unika.ac.id/id/eprint/15217

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