GENDER STEROTYPES REPRESENTED BY PERFUME ADVERTISEMENT

DJEEN, ANDREAS KAPA (2017) GENDER STEROTYPES REPRESENTED BY PERFUME ADVERTISEMENT. Other thesis, Unika Soegijapranata Semarang.

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Abstract

There are many interesting advertisements that use either men or women as their models. The writer is particularly interested in the representation of men and women in advertisements, especially in perfume advertisements. The purpose of this study is to know how women and men are represented in perfume advertisements in terms of their appearances and their actions. This is a qualitative research as the writer used AXE, Rexona, D&G, and Flower Kenzo perfume advertisements to collect data. The analysis focused on the representation of men‘s and women‘s appearances and actions. The result of the study is that men and women are differently represented in their appearances and their actions.

Item Type: Thesis (Other)
Subjects: > 650 Management > 659 Advertising and public relations
Divisions: Faculty of Language and Art
Depositing User: Mrs Christiana Sundari
Date Deposited: 10 Nov 2017 01:13
Last Modified: 10 Nov 2017 01:13
URI: http://repository.unika.ac.id/id/eprint/15033

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