Hidayanti, Melania (2019) KOMUNIKASI POLITIK WALI KOTA SEMARANG PADA PEMBERITAAN KASUS PELAYANAN PUBLIK DI HARIAN SUARA MERDEKA DAN RADAR SEMARANG. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.
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Abstract
Communication is not only for general and business interests but also for political meters. Politicians or political actors needed and make communication known as political communication. Political communication can be both oral or written and visual as well, the visual communication could be clothing, makeup, hairdressing, and logo design, which all could form political image or brand for the politicians. This study dealt with Semarang Mayor, Hendrar Prihardi, in constructing political communication. During his terms as a Mayor, he had quickly improved the governance of Semarang City. It happened because the Mayor was succesfull to communicate what he had obtained during his terms. The purpose of this study was to identify the framing of Suara Merdeka and Radar Semarang daily newspapers, particularly about political communication in relation with Mayor Hendrar Prihardi. This was a descriptive – qualitative study using Robert N Entman framing analysis model. The object of this study was news about Mayor Hendrar Prihardi in his services for the period of Februari 2016 to December 2017 which were published in Suara Merdeka dan Radar Semarang daily newspapers. The results of the study showed that Mayor Hendrar Prihardi could succesfully construct political communication, especially through the two daily newspapers so that he was impressed as a succesfull and good leader. It means that the political communication constructed by Mayor Hendrar Prihardi could promote his personal branding. Through it could be seen that the Mayor provided not only general and routine services but also treatment or solution recommendation. Keywords: framing analysis, political communication, Suara Merdeka, Radar Semarang
| Item Type: | Thesis (Other) |
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| Subjects: | 000 Computer Science, Information and General Works > 050 News media, journalism, publishing |
| Divisions: | Faculty of Law and Communication > Department of Communication Science |
| Depositing User: | Mr Lucius Oentoeng |
| Date Deposited: | 09 Jul 2019 07:44 |
| Last Modified: | 12 Oct 2020 03:26 |
| URI: | http://repository.unika.ac.id/id/eprint/19532 |
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