LOYALITAS TERHADAP MEREK-MEREK PRODUK KECANTIKAN KATEGORI BEDAK

Diyanto, Rizal Haris (2008) LOYALITAS TERHADAP MEREK-MEREK PRODUK KECANTIKAN KATEGORI BEDAK. Other thesis, Prodi Manajemen Unika Soegijpranata.

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Abstract

Dalam dunia pemasaran global saat ini, konsumen dihadapkan pada beraneka ragam produk baik itu produk lokal maupun produk asing dengan merek yang beraneka ragam pula. Begitu pentingnya konsumen bagi perusahaan telah menyebabkan para pemasar harus putar otak agar mereka tertarik untuk membeli produk atau jasa yang dihasilkan perusahaan.

Item Type:	Thesis (Other)
Subjects:	600 Technology (Applied sciences) > 650 Management > 658 Management > Consumer Behavior
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Mrs Ratnasasi Wijayanti
Date Deposited:	12 Apr 2016 07:43
Last Modified:	12 Apr 2016 07:43
URI:	http://repository.unika.ac.id/id/eprint/8362

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