KURNIAWAN, ROBERT (2023) ANALISIS PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN (7P) PADA BAKSO ANEKA SEMARANG DAN STRATEGI YANG DILAKUKAN PADA BAKSO ANEKA SEMARANG. Other thesis, Universitas Katholik Soegijapranata Semarang.
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Abstract
Penelitian ini bertujuan untuk mengetahui persepsi responden mengenai 7P yang terdiri product, price, place, promotion, people, physical evidence, dan process pada Bakso Aneka Semarang. Teknik sampel menggunakan purposive sampling yaitu konsumen yang pernah makan di Bakso Aneka minimal 2 kali. Pengumpulan data menggunakan kuesioner. Alat analisis data menggunakan statistik deskriptif. Hasil penelitian menyatakan setiap dimensi 7P termasuk dalam kategori tinggi
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | mr AM. Pudja Adjie Sudoso |
| Date Deposited: | 26 Sep 2023 08:18 |
| Last Modified: | 26 Sep 2023 08:18 |
| URI: | http://repository.unika.ac.id/id/eprint/32847 |
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