AGUSTINI, MARIA YOSEPHINE DWI HAYU and SUCIARTO, ATHANASIUS SENTOT and RETNAWATI, BERTA BEKTI and BALORAN, ANNA MARIE and BAGANO, APRIL JOAN and TAN, ANA LISA ROMERO (2019) Green Marketing, The Context of Indonesia and Philippines. LAP Lambert Academic Publishing, Beau Basin. ISBN 9786200477026
|
Text (Buku yang diterbitkan secara internasional)
GM-Book with cover published_organized.pdf - Published Version Download (4MB) | Preview |
Abstract
This book is specifically designed to present the so-called effective green marketing strategy designed as the result of the research. The effective green marketing strategy is created based on green marketing practices and the management’s experience, issues, challenges, and opportunities in marketing the green products of the selected companies in Indonesia and Philippines. The strategy may not be generalized since there is no single green marketing strategy that is fit for every company (Ginsberg & Bloom, 2004). It however provides an insight toward green marketing strategy in a particular context that can be the basis for developing the similar one in different context. The initial motivation of the research is to contribute to providing knowledge on green marketing in the context of developing countries. The green marketing strategy is outlined and presented in diagram for better visualization of the strategy and its connection to the concept underlying the strategy formulation. Drawbacks may still exist and thus constructive suggestions are gratefully accepted for the strategy is in its best formulation.
| Item Type: | Book |
|---|---|
| Subjects: | 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management |
| Divisions: | Book Publication |
| Depositing User: | Ms Dwi Hayu Agustini |
| Date Deposited: | 15 Sep 2020 08:12 |
| Last Modified: | 15 Sep 2020 08:12 |
| URI: | http://repository.unika.ac.id/id/eprint/22077 |
Actions (login required)
 |
View Item |
