Giftara, Chandra (2019) The Customers’ Perception on the Use of Social Media. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

This study aims to find out customers’ perception on the use of Instagram to promote cars. To get the data, a questionnaire consists of two parts: respondents’ general background and 15 closed ended statements asking their perception on Sumo Motor Instagram and 3 items asking their perception generally. The questionnaire is distributed to 50 respondents who are the customers in Sumo Motor Show Room. It is found out that the participants have positive perceptions on the use of Instagram in promoting cars because most of them agree that Sutomo Motor Instagram give clear information on the products that make them get information and can use the Instagram to know the real products which are colorful easily, and also on the service and after sales services. Besides through Instagram can make them get information on the address, phone numbers and others. The customers can also communicate using direct message and get confirmation, detail information. Moreover, the Instagram gives information on the services provided. and it also gives the real description of the cars promoted and it also provides some choices of the cars There are two items perceived negatively that is on the statement that the Instagram gives information on after sale service. There are only two items with the average more than 2. They also believe that using Instagram to promote cars is appropriate and gives benefits to the buyers and it will be trend in the future.

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