Fifiyanti, Fifiyanti (2018) The Customer’s Perception of Instagram as Shoping Platform and English as Advertising and Instagram Language in Online Shop Domsportwear. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.
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Abstract
Consumers’ perception is essential, their perception take part in their purchase decision. The use of social media has been regarded a great possibility to increase global business chance. However, with continuously increasing competition for attention and fast commercializing social media, getting noticed has become challenging. The main purpose of this study was to identify the customer’s perception of intagram as shopping platform and English as advertising and intagram language. Many shops in Instagram use English language to show modernity therefore the author wants to know the customer’s perception on the use of English as advertising and social media language in online shop DomSportWear. The author used quantitative method to analyze the finding. The study involved 40 customer of online shop DomSportWear which the author owned. The shop itself uses English language in Information and Caption section. Based on the data analysys, the findings suggest that the customer’s perception of instagram as shopping platform and English as advertising and social media language are positive.
| Item Type: | Thesis (Other) |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > Customers |
| Divisions: | Faculty of Language and Art > Department of Englishpreneurship |
| Depositing User: | Mr Lucius Oentoeng |
| Date Deposited: | 16 Apr 2019 10:10 |
| Last Modified: | 01 Feb 2021 04:14 |
| URI: | http://repository.unika.ac.id/id/eprint/18939 |
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