Efektifitas Iklan Castrol Bike Point Ditinjau dari Konsep AIDCA

Gunawan, Erick Adianto (2009) Efektifitas Iklan Castrol Bike Point Ditinjau dari Konsep AIDCA. Other thesis, Prodi Manajemen Unika Soegijapranata.

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Abstract

Iklan merupakan salah satu sarana yang dapat digunakan perusahaan untuk memperkenalkan produk, mengingatkan, dan meningkatkan penjualan produk. Tak terkecuali Castrol juga menggunakan iklan seperti pada televisi, radio, media cetak, sponsor even-even otomotif, serta dengan Castrol Bike Point’nya. Penelitian ini ditujukan untuk menilai keefektifan iklan Castrol Bike Point. Adapun keefektifan iklan ini dapat dilihat dari korelasi antara kekuatan iklan (frekuensi menyaksikan iklan dan daya tarik iklan) dan kekuatan respon (menggunakan konsep AIDCA yang terdiri dari attention, interest, desire, conviction, action).

Item Type: Thesis (Other)
Subjects: 600 Technology (Applied sciences) > 650 Management > 658 Management > Promotion and evaluation
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mrs Ratnasasi Wijayanti
Date Deposited: 12 Apr 2016 07:31
Last Modified: 12 Apr 2016 07:31
URI: http://repository.unika.ac.id/id/eprint/8319

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