HANDOKO, TOMMY (2013) INOVASI PEMASARAN MELALUI WEBSITE E-COMMERCE PADA PRODUK KULINER DI SEMARANG. Other thesis, Prodi Manajemen UNIKA Soegijapranata.
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Abstract
Tujuan dari penelitian ini adalah membuat inovasi pemasaran dengan berbasis teknologi melalui website e-commerce. Analisis data yang digunakan oleh penelitian metode analisis deskriptif kualitatif, yaitu penelitian non-hipotesis, yaitu hengan mendeskripsikan atau menggambarkan keadaan suatu obyek penelitian berdasarkan faktor-faktor yang tampak atau apa adanya.
| Item Type: | Thesis (Other) |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Ms. Monica Maheswari |
| Date Deposited: | 28 Oct 2015 01:49 |
| Last Modified: | 28 Oct 2015 01:49 |
| URI: | http://repository.unika.ac.id/id/eprint/5254 |
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