“ANALISIS PENGARUH STORE IMAGE , STORE NAME DAN PRICE DISCOUNTS (PRICE OFF-DEAL) ) TERHADAP PURCHASE INTENTION KONSUMEN PRODUK PAKAIANWANITA (Studi Kasus di Matahari Department Store Java Super Mall Semarang)

Kurniawan, Herry (2014) “ANALISIS PENGARUH STORE IMAGE , STORE NAME DAN PRICE DISCOUNTS (PRICE OFF-DEAL) ) TERHADAP PURCHASE INTENTION KONSUMEN PRODUK PAKAIANWANITA (Studi Kasus di Matahari Department Store Java Super Mall Semarang). Other thesis, Prodi Manajemen Unika Soegijapranata.

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Abstract

Penelitian ini merupakan penelitian explanatory dengan menggunakan metode survey untuk pengambilan sampel. Sampel yang diambil sebesar 139 orang. Teknik penentuan sampel yang digunakan adalah purposive sampling. Metode analisis yang digunakan dalam penelitian ini menggunakan analisis regresi linier berganda. Pengujian hipotesis dilakukan dengan menggunakan IBM SPSS Statistics Version 17 . Berdasarkan hasil analisis dapat disimpulkan bahwa variabel store image berpengaruh positif dan signifikan terhadap purchase intention, variabel store name berpengaruh positif dan signifikan terhadap purchase intention, dan variabel price discount (price off) berpengaruh positif dan signifikan terhadap purchase intention. Kata kunci : store image, store name, price discount (price off), purchase intention.

Item Type:	Thesis (Other)
Subjects:	600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Mrs Ratnasasi Wijayanti
Date Deposited:	27 Aug 2015 01:41
Last Modified:	26 Apr 2017 03:28
URI:	http://repository.unika.ac.id/id/eprint/420

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