Winarno, Rachmad Djati and Adiwena, artolomeus Yofana (2025) Predicting Health Behavior Using the Theory of Planned Behavior: Lessons Learned from the COVID-19 Pandemic. GADJAH MADA JOURNAL OF PSYCHOLOGY, 11 (1). pp. 46-54. ISSN 2407-7798 (Online)

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Abstract

Clean and healthy living behavior (CHLB) is one of the fundamental aspects of life.However, public awareness of health behaviors in Indonesia is still relatively low.This research aimed to predict health behaviors using the Theory of Planned Be-havior (TPB) framework, which has the components of attitude, subjective norms,behavioral control, behavioral intention, and behavior, in the context of the COVID-19 pandemic. An incidental sampling technique was used to select 118 participantsaged 20-40. Data were collected online using 17 questions about TPB. Path anal-ysis showed that attitude and behavioral control predict health behavior indirectlythrough behavioral intention (partial mediation). On the other hand, subjectivenorms do not significantly predict intention but are directly related to health be-havior. The implications of this study for policy and public health are discussedfurther.

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