THE CUSTOMER'S PERCEPTION ON PRICE, SERVICE QUALITY, AND BRAND IMAGE OF “WAHANA EXPRESS” AS A CUSTOMER COURIER CHOICE

SANTOSO, NJO, SHARON OCTAVIANI VANKANIA (2024) THE CUSTOMER'S PERCEPTION ON PRICE, SERVICE QUALITY, AND BRAND IMAGE OF “WAHANA EXPRESS” AS A CUSTOMER COURIER CHOICE. Skripsi thesis, UNIVERSITAS KATOLIK SOEGIJAPRANATA.

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Abstract

This research is done to analyze factors influencing the customer’s perception on choosing courier services, especially Wahana Express. Price, service quality, and brand image are chosen to define the factors influencing the customers. To find out how each factor affects the customer decision and also to find the most affecting factors, this study used a quantitative research method that was conducted by spreading questionnaires to 54 customers in Wahana Puspogiwang. The main factors that influence customers' decision to choose “Wahana Express" as a customer courier service are price, followed by service quality and brand image.

Item Type:	Thesis (Skripsi)
Subjects:	400 Language
Divisions:	Faculty of Language and Art > Department of Englishpreneurship
Depositing User:	Ms Cristina Mayasari
Date Deposited:	04 Jul 2024 02:02
Last Modified:	04 Jul 2024 02:02
URI:	http://repository.unika.ac.id/id/eprint/35799

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