CONSUMERS’ PERCEPTION TOWARDS ADVERTISEMENTS OF GRAB ON-DEMAND MULTISERVICE PLATFORM

MARIA, ANASTASSJA AVELLA DEWI (2023) CONSUMERS’ PERCEPTION TOWARDS ADVERTISEMENTS OF GRAB ON-DEMAND MULTISERVICE PLATFORM. Skripsi thesis, UNIVERSITAS KATOLIK SOEGIJAPRANATA.

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Abstract

People have started to get used to on-demand multi-services like Grab. This study aims to find out the customers’ perceptions of the advertisements of Grab's on-demand multi-service platform. To address the research questions, the writer used online questionnaires having a 4-scored Likert scale method. Each question had four options ranging from Strongly Disagree to Strongly Agree. The options were converted into scores ranging from 1 for the least favorable responses to 4 for the most favorable responses. The writer used means to examine the central tendency of each question. The finding suggested that the respondents have positive perception towards the advertisements on on-demand multi-service platforms, with the advertisement “Kejar apa pun pakai Jaminan Antingaret!".

Item Type:	Thesis (Skripsi)
Subjects:	400 Language
Divisions:	Faculty of Language and Art > Department of Englishpreneurship
Depositing User:	Ms Cristina Mayasari
Date Deposited:	03 Jul 2024 06:04
Last Modified:	03 Jul 2024 06:04
URI:	http://repository.unika.ac.id/id/eprint/35793

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