IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PKBL PT TELKOMSEL KOTA SEMARANG DALAM MENINGKATKAN CITRA PERUSAHAAN

PAMUNGKAS, STEVANUS DEONI (2020) IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PKBL PT TELKOMSEL KOTA SEMARANG DALAM MENINGKATKAN CITRA PERUSAHAAN. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

[img]
Preview
Text (COVER)
15.M1.0021_STEVANUS DEONI PAMUNGKAS COVER.pdf

Download (2MB) | Preview
[img]
Preview
Text (BAB 1)
15.M1.0021_STEVANUS DEONI PAMUNGKAS BAB 1.pdf

Download (427kB) | Preview
[img] Text (BAB 2)
15.M1.0021_STEVANUS DEONI PAMUNGKAS BAB 2.pdf
Restricted to Registered users only

Download (445kB)
[img]
Preview
Text (BAB 3)
15.M1.0021_STEVANUS DEONI PAMUNGKAS BAB 3.pdf

Download (198kB) | Preview
[img]
Preview
Text (BAB 4)
15.M1.0021_STEVANUS DEONI PAMUNGKAS BAB 4.pdf

Download (349kB) | Preview
[img]
Preview
Text (BAB 5)
15.M1.0021_STEVANUS DEONI PAMUNGKAS BAB 5.pdf

Download (169kB) | Preview
[img]
Preview
Text (DAFTAR PUSTAKA)
15.M1.0021_STEVANUS DEONI PAMUNGKAS DAFTAR PUSTAKA.pdf

Download (290kB) | Preview
[img]
Preview
Text (LAMPIRAN)
15.M1.0021_STEVANUS DEONI PAMUNGKAS LAMPIRAN.pdf

Download (799kB) | Preview

Abstract

In its implementation, CSR itself is part of business ethics which is carried out with the aim of providing mutual benefits to interested parties. The type of research used by the writer in this research is qualitative, using observation, interview and documentation techniques. Then analyzed using the interactive analysis of Miles and Huberman to determine the implementation of the Corporate Social Responsibility (CSR) program in improving the image of PT Telkomsel Semarang City. The results of this study indicate the CSR implementation of PT. Telkomsel Semarang City which has implemented PKBL activities in a good category, the PKBL Program provides benefits for fostered partners who are provided with business capital loans so that the public thinks that PT Telkom Kota Semarang is a company that is pro with the people, so that the company's image is getting better in the community.

Item Type: Thesis (Other)
Subjects: 600 Technology (Applied sciences) > 650 Management > Corporate Social Responsibility
Divisions: Faculty of Law and Communication > Department of Communication Science
Depositing User: mr Dwi Purnomo
Date Deposited: 31 May 2021 06:44
Last Modified: 31 May 2021 06:44
URI: http://repository.unika.ac.id/id/eprint/24860

Actions (login required)

View Item View Item