THE INFLUENCE OF INTERNAL AND EXTERNAL FACTORS TOWARD THE SMALL SCALE BUSINESS ENTREPRENEURS’ PERCEPTION OF GREEN MANUFACTURING (CASE STUDY ON FOOD PRODUCTS IN SEMARANG CITY)

SOEKESI, AGUSTINE EVA MARIA (2018) THE INFLUENCE OF INTERNAL AND EXTERNAL FACTORS TOWARD THE SMALL SCALE BUSINESS ENTREPRENEURS’ PERCEPTION OF GREEN MANUFACTURING (CASE STUDY ON FOOD PRODUCTS IN SEMARANG CITY). International Conference and Call for Papers : Marine and Environmental Conservation, 1 (1). pp. 1-558. ISSN 978-602-50037-6-9

Text PROSIDING 17th IC ADRI OK.pdf Download (10MB)

Abstract

ABSTRACT Recently, various media informed many food products containing harmful additives relatively. This condition makes the public in general to be careful in choosing and buying food products. Healthy food products and processed by using green manufacturing principles began to be an option for consumers who are aware of a healthy lifestyle. Organic foods and healthy foods are a product processed using green manufacturing friendly principles. It leads an increasing market potential of green manufacturing-based food products. This is caused by the increasing number of people who realize the importance of healthy lifestyle For business that produce green manufacturing-based food products, this condition provides an opportunity to increase production capacity. Even the survey results of 35 small scale business entrepreneurs in Semarang city that produce food products by applying the concept of green manufacturing, showed an increase in profit progressively. It caused by the increasing amount of production following market demand, it will decrease the total cost per unit of product. This paper presents a more in-depth study of the survey by analyzing the influence of internal and external factors on the perception of food entrepreneurs about green manufacturing. Internal factor is measured using five indicators: locus of control achievement, risk taker, personal values, education, and experience. External factor is measured by three indicators: role models, community network, and family support. While small scale food products entrepreneurs’ perception of green manufacturing is measured by using three indicators: input, process, and output Keywords: internal factor, external factor, green manufacturing, food products, small scale entrepreneurs

Item Type:	Article
Subjects:	300 Social Sciences > 330 Economics > Production Economics > Small Business
Depositing User:	Ms Eva Maria
Date Deposited:	15 Sep 2020 05:04
Last Modified:	15 Sep 2020 05:04
URI:	http://repository.unika.ac.id/id/eprint/22126

Actions (login required)

View Item