PENGEMBANGAN PRODUK BARU (Study Kasus di PT. SRI REJEKI ISMAN TEX SUKOHARJO)

SUKMASARI, RATNA EMILIA (2009) PENGEMBANGAN PRODUK BARU (Study Kasus di PT. SRI REJEKI ISMAN TEX SUKOHARJO). Other thesis, Prodi Manajemen Unika Soegijpranata.

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Abstract

Pengembangan produk baru PT. Sritex Sukoharjo dilakukan atas pertimbangan permintaan pasar, dan penyesuaian dengan pasar baru. Inovasi desain produk dikerjakan oleh bagian perancangan produksi, yang meliputi pengembangan model, corak, kemasan produk, dan harga produk. Pengembangan produk khsususnya kemeja, dilakukan dengan berbagai alternatif antara lain: membuat model dan corak yang benar-benar baru, deversifikasi produk, modivikasi produk yang telah ada, dan meniru produk yang ada di pasar.

Item Type: Thesis (Other)
Subjects: > 660 Chemical engineering > Food Technology > Food Development Product
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mrs Ratnasasi Wijayanti
Date Deposited: 25 May 2016 10:10
Last Modified: 25 May 2016 10:10
URI: http://repository.unika.ac.id/id/eprint/9485

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