ANALISIS PENGARUH KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN (Studi Pada Xin Di Wang Food'n Tea House)

Kimendora G., Grace (2008) ANALISIS PENGARUH KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN (Studi Pada Xin Di Wang Food'n Tea House). Other thesis, Fakultas Ekonomi Unika Sorgijapranata.

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Abstract

Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh kepuasan konsumen terhadap loyalitas konsumen di Xin Di Wang Food `n Tea House. Dengan menggunakan kuesioner, berhasil didapatkan 100 responden yang merupakan konsumen Xin Di Wang Food `n Tea House yang bersedia mengisi kuesioner yang isinya terkait dengan beberapa indikator – indikator yang menjadi indikasi mengenai terciptanya kepuasan konsumen, dan pengaruh terhadap loyalitas konsumen. Hasilnya menunjukkan bahwa kepuasan konsumen berpengaruh positif dan signifikan terhadap loyalitas konsumen pada Xin Di Wang Food `n Tea House.

Item Type: Thesis (Other)
Subjects: 600 Technology (Applied sciences) > 650 Management > 658 Management > Consumer Satisfication
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mr Ign. Setya Dwiana
Date Deposited: 04 May 2016 01:42
Last Modified: 04 May 2016 01:42
URI: http://repository.unika.ac.id/id/eprint/8826

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