SERAVINE, IGNATIA ALFANI (2013) EKUITAS MEREK BIG COLA MENURUT KONSUMEN COCA-COLA BERDASAR KONSEP CUSTOMER-BASED BRAND EQUITY. Other thesis, Prodi Manajemen UNIKA Soegijapranata.
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Abstract
Penilitian ini dilakukan untuk mengetahui bagaimana ekuitas merek Big Cola menurut konsumen Coca-Cola berdasarkan konsep Customer-Based Brand Equity. Untuk bisa bersaing di pasar minuman bersoda Big Cola haruslah memiliki ekuitas merek yang positif di pikiran konsumen, ekuitas merek...
| Item Type: | Thesis (Other) |
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| Subjects: | 300 Social Sciences > 330 Economics |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Ms. Junia Laksmana |
| Date Deposited: | 30 Oct 2015 04:30 |
| Last Modified: | 30 Oct 2015 04:30 |
| URI: | http://repository.unika.ac.id/id/eprint/5265 |
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