INOVASI PEMASARAN MELALUI WEBSITE E-COMMERCE PADA PRODUK KULINER DI SEMARANG

HANDOKO, TOMMY (2013) INOVASI PEMASARAN MELALUI WEBSITE E-COMMERCE PADA PRODUK KULINER DI SEMARANG. Other thesis, Prodi Manajemen UNIKA Soegijapranata.

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Abstract

Tujuan dari penelitian ini adalah membuat inovasi pemasaran dengan berbasis teknologi melalui website e-commerce. Analisis data yang digunakan oleh penelitian metode analisis deskriptif kualitatif, yaitu penelitian non-hipotesis, yaitu hengan mendeskripsikan atau menggambarkan keadaan suatu obyek penelitian berdasarkan faktor-faktor yang tampak atau apa adanya.

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Marketing Management
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Ms. Monica Maheswari
Date Deposited: 28 Oct 2015 01:49
Last Modified: 28 Oct 2015 01:49
URI: http://repository.unika.ac.id/id/eprint/5254

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