DONATA, FELICIA VIRELLYA (2024) PENGARUH KEMASAN DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PADA MIXANDMIX. S1 thesis, UNIVERSITAS KATOLIK SOEGIJAPRANATA.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kemasan dan Electronic Word of Mouth terhadap keputusan pembelian pada MixandMix. Penelitian ini menggunakan data primer dan kuesioner dalam mengumpulkan jawaban responden. Responden penelitian ini sebanyak 52 orang dengan syarat bahwa mereka pernah melakukan pembelian snack pada MixandMix melalui penjualan online. Teknik yang digunakan peneliti adalah analisis regresi linear berganda, uji hipotesis parsial (uji t), uji hipotesis simultan (uji f), dan koefesien determinasi (
| Item Type: | Thesis (S1) |
|---|---|
| Subjects: | 300 Social Sciences > 330 Economics 600 Technology (Applied sciences) > 650 Management > 658 Management 600 Technology (Applied sciences) > 650 Management > 658 Management > Consumer Behavior |
| Divisions: | Faculty of Economics and Business > Department of Management |
| Depositing User: | Ms Dewi Soelistyowati |
| Date Deposited: | 11 Jul 2025 07:23 |
| Last Modified: | 11 Jul 2025 07:23 |
| URI: | http://repository.unika.ac.id/id/eprint/37457 |
| Keywords: | UNSPECIFIED |
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