The influence of Gender towards Purchase Intentions at Shopee: Moderating Role of Brand Image and Marketing Content

Aretha, Sthefani Hana and SUSILOWATI, MG. WESTRI KEKALIH The influence of Gender towards Purchase Intentions at Shopee: Moderating Role of Brand Image and Marketing Content. International Journal of Business, Economics and Law, 29. ISSN 289- 1552

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Item Type:	Article
Subjects:	600 Technology (Applied sciences) > 650 Management 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Ms MG. Westri Kekalih
Date Deposited:	01 Sep 2023 02:42
Last Modified:	03 Sep 2023 14:03
URI:	http://repository.unika.ac.id/id/eprint/32572

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