STUDIES ON MANAGEMENT OF BAKERY PRODUCTION IN HYPERMARKET

Sumardi, - (2010) STUDIES ON MANAGEMENT OF BAKERY PRODUCTION IN HYPERMARKET. In: National Student Conference on Food Science & Technology.

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Abstract

In this era of globalization, many supermarket and hypermarket are growing fast. They provide excellent service, prestige, nice views, safety, convenience, and comfort at an affordable price for every buyer of daily expenses and family needs. Nowadays, hypermarket is not just a place to buy something, but also a place to get pleasure and refreshment. Under this marketing concept, the bakery industry wants to deal with this business opportunity and expand their business access to the highly spending consumers in hypermarket. For this regards, fresh products, ready to eat, and open bakery kitchen were provided to adjust with dynamic progress of hypermarket visitors. The production unit must be in place near the display or selling area so the product is still warm when customer bought it. Under the business circumstances, both the investment and the operational of this business is fairly high, therefore a tough and strict management has to be employed in order to run the bakery business in hypermarket area. To find out the effectiveness of bakery production management in conjunction with marketing display, a field study was conducted to a well known bakery industry at a hypermarket in Semarang. The study was run from July to August 2010. The study found amazing results that the production management was not in line with the idea of high cost investment and operation of the business. The production is run based-on market habitual preferences, without any other benefit of installing the production unit in the Hypermarket area. Amongst four aspects of management, weak in coordination was likely the main factors on these problems. Detailed of the weaknesses in every aspect of managementwas discussed.

Item Type: Conference or Workshop Item (Paper)
Subjects: 600 Technology (Applied sciences) > 640 Home & family management > Food and Drink
Divisions: Faculty of Agricultural Technology > Department of Food Technology
Depositing User: Mr Sumardi .
Date Deposited: 27 Apr 2023 01:42
Last Modified: 27 Apr 2023 03:40
URI: http://repository.unika.ac.id/id/eprint/31547

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