THE USE OF CASSAVA PLASTIC PACKAGING ON SWEET LAB’S COOKIES

CHRISTIAWAN, GICELLA AUDREY (2023) THE USE OF CASSAVA PLASTIC PACKAGING ON SWEET LAB’S COOKIES. Other thesis, Universitas Katholik Soegijapranata Semarang.

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Abstract

plastic as it is extracted from cassava starch. The use of cassava plastic as a substitute for conventional plastic is crucial for this study because every year Indonesia produces 3.22 million tons of plastic. Therefore, using cassava plastic to replace the function of conventional plastic as food packaging must be highly encouraged. However, the customers’ perception is an important factor in business, hence, the aim of this study is to find the customer’s perception of the use of cassava plastic as the new packaging for Sweet Lab’s cookies. However, since Sweet Lab is not in the market, yet, this study will focus on the prospective customers that fits the target market of Sweet Lab. The results show that the majority of the respondents perceived that cassava plastic is better than conventional plastic in many aspects and able to function well.

Item Type:	Thesis (Other)
Subjects:	400 Language
Divisions:	Faculty of Language and Art > Department of Englishpreneurship
Depositing User:	mr AM. Pudja Adjie Sudoso
Date Deposited:	04 Apr 2023 05:04
Last Modified:	04 Apr 2023 05:04
URI:	http://repository.unika.ac.id/id/eprint/31384

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