THE PROMOTION STRATEGIES TO INCREASE SALES OF LOUKALS_ DONUT STORE THROUGH INSTAGRAM

CATHARINA, CHAVIA CINDY (2023) THE PROMOTION STRATEGIES TO INCREASE SALES OF LOUKALS_ DONUT STORE THROUGH INSTAGRAM. Other thesis, Universitas Katholik Soegijapranata Semarang.

[img] Text
18.J2.0028-Chavia Cindy Catharina-COVER_a.pdf
Download (346kB)
[img] Text
18.J2.0028-Chavia Cindy Catharina-BAB I_a.pdf
Download (188kB)
[img] Text
18.J2.0028-Chavia Cindy Catharina-BAB II_a.pdf
Restricted to Registered users only
Download (205kB)
[img] Text
18.J2.0028-Chavia Cindy Catharina-BAB III_a.pdf
Download (183kB)
[img] Text
18.J2.0028-Chavia Cindy Catharina-BAB IV_a.pdf
Download (300kB)
[img] Text
18.J2.0028-Chavia Cindy Catharina-BAB V_a.pdf
Download (133kB)
[img] Text
18.J2.0028-Chavia Cindy Catharina-DAPUS_a.pdf
Download (269kB)
[img] Text
18.J2.0028-Chavia Cindy Catharina-LAMP_a.pdf
Download (135kB)

Abstract

In this modern era, most people are online and everything is now done online. As a result, online marketing has become an alternative to promote products and raise brand awareness. Online marketing can be done through several online platforms, for example, Instagram. Instagram is one of the most used social media in the world, making it possible to be used as a promotional medium for online stores. Loukals is one of the online stores that sell donuts and they promote their donut through Instagram using social media marketing strategies. Applying Chaffey’s theory, the writer is trying to identify the effectiveness of Loukals’ social media marketing through Instagram. The research is conducted using qualitative methods through interviews with the Loukals team. The study shows that Loukals uses three kinds of marketing strategy such as giving coupons, paid promoting their products, and joining virtual food exhibitions. From these three strategies, giving coupons is the most successful marketing strategy of Loukals as it helps to attract new customers and to retain old customers. On the other hand, joining a virtual food exhibition is the least successful strategy for Loukals

Item Type: Thesis (Other)
Subjects: 400 Language
Divisions: Faculty of Language and Art > Department of Englishpreneurship
Depositing User: mr AM. Pudja Adjie Sudoso
Date Deposited: 04 Apr 2023 03:48
Last Modified: 04 Apr 2023 03:48
URI: http://repository.unika.ac.id/id/eprint/31380

Actions (login required)

View Item View Item
Unika Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.