THE ANALYSIS OF PEOPLE’S PERCEPTION ON PURCHASING CLOTHES IN A THRIFT SHOP

DARMAWAN, JEVON CANDRA (2023) THE ANALYSIS OF PEOPLE’S PERCEPTION ON PURCHASING CLOTHES IN A THRIFT SHOP. Other thesis, Universitas Katholik Soegijapranata Semarang.

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Abstract

This study aims to find out people’s perceptions on purchasing clothes at thrift shops and the reasons people purchase clothes at thrift shops. To address the research questions, mixed method research is applied to get a more complete picture. The data was collected quantitatively using questionnaires to obtain the participants’ reasons for purchasing secondhand clothes. The questionnaire was distributed to 40 participants. For the qualitative data, the writer interviewed 10 participants to get data on the participants’ perceptions on purchasing clothes in thrift shop. Based on the analysis, it can be concluded that most of the participants perceive that purchasing clothes at thrift shops can give them some advantages like being able to follow fashion, feeling comfortable and getting cheap prices and unique clothes. They felt that wearing secondhand clothes did not make them look worse because most said the clothes were as good as new or reasonable. The statistics showed that they agreed with the questionnaire that they buy secondhand clothes for recycling, wish to pay less, bargain hunting, search for a fair price, and gratification role of price. However, they disagreed with the conventional means that people only buy new clothes.

Item Type: Thesis (Other)
Subjects: 400 Language
Divisions: Faculty of Language and Art > Department of Englishpreneurship
Depositing User: mr AM. Pudja Adjie Sudoso
Date Deposited: 04 Apr 2023 03:46
Last Modified: 04 Apr 2023 03:46
URI: http://repository.unika.ac.id/id/eprint/31379

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