CUSTOMERS’ LANGUAGE PREFERENCES FOR COFFEE PACKAGING

Soesilo, Steven Feranda (2021) CUSTOMERS’ LANGUAGE PREFERENCES FOR COFFEE PACKAGING. Other thesis, Universitas Katholik Soegijapranata Semarang.

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17.J2.0005-Steven Feranda Soesilo-COVER.pdf
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17.J2.0005-Steven Feranda Soesilo-BAB I_a.pdf
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17.J2.0005-Steven Feranda Soesilo-BAB II_a.pdf
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Abstract

Coffee nowadays has become a part of today's people's lifestyle. Coffee roasters have become common to supply roasted coffee beans to coffee shops and personal customers. Due to a large number of coffee products, the writers are interested in the usage of language in coffee packaging. The writer of this research is triggered to determine the factors causing customers’ language preferences for coffee packaging. This study aims to find out Customers’ Language Preferences for Coffee Packaging. This research used the qualitative method: open-ended questionnaire and interview. The respondents of this research are 25 customers of Beana Roastery. The result of data analysis showed that customers' responses toward coffee packaging written in English are positive. They prefer coffee packaging with the English title, tagline, tasting notes, and narration. There are some factors for respondents to prefer coffee with English description such as English as an international language, premium or expensive looks, and more attractive packaging

Item Type: Thesis (Other)
Subjects: 400 Language
Divisions: Faculty of Language and Art > Department of Englishpreneurship
Depositing User: mr AM. Pudja Adjie Sudoso
Date Deposited: 29 Nov 2021 06:47
Last Modified: 08 Dec 2021 03:42
URI: http://repository.unika.ac.id/id/eprint/27503

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