PENGARUH DIMENSI ENTREPRENEURIAL MARKETING TERHADAP KINERJA UMKM PEDAGANG PAKAIAN DI KOTA SEMARANG

Susanto, Poei Jovan Kurniawan Nanda (2021) PENGARUH DIMENSI ENTREPRENEURIAL MARKETING TERHADAP KINERJA UMKM PEDAGANG PAKAIAN DI KOTA SEMARANG. Other thesis, Universitas Katholik Soegijapranata Semarang.

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Abstract

Penelitian untuk mengetahui hubungan entrepreneurial marketing dengan kinerja UMKM. Teknik sampel secara purposive pada 30 UMKM dagang pakaian di Semarang. Secara parsial, proactiveness tidak berpengaruh terhadap kinerja UMKM . Innovativeness, opportunity focus, resource leveraging, customer intensity, value creation berpengaruh terhadap kinerja UMKM . Secara simultan, proactiveness, calculated risk-taking, innovativeness, opportunity focus, resource leveraging, customer intensity, value creation berpengaruh signifikan terhadap kinerja UMKM .

Item Type:	Thesis (Other)
Subjects:	300 Social Sciences > 330 Economics > Entrepreneurship
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	mr AM. Pudja Adjie Sudoso
Date Deposited:	18 Nov 2021 02:31
Last Modified:	18 Nov 2021 02:31
URI:	http://repository.unika.ac.id/id/eprint/27388

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