Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen di Virgin Cake & Bakery Tlogosari Semarang

Stefanus, Jong and Agustini, Maria Yosephine Dwi Hayu (2019) Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen di Virgin Cake & Bakery Tlogosari Semarang. JEMAP : Jurnal Ekonomi, Manajemen, Akuntansi dan Perpajakan, 2 (2). ISSN 2622-612X

	Text Faktor - Faktor yang Mempengaruhi Keputusan Pembelian Konsumen di Virgin Cake & Bakery Tlogosari Semarang.pdf - Published Version Download (312kB)
	Text FAKTOR_1.PDF.pdf Download (423kB)

Abstract

This research aimed to know what factors and which one was the most effective in influencing the consumer purchasing decision in Virgin Cake & Bakery at Tlogosari Semarang. The sample number of research using purposive sampling was 70 respondents. Analysis conducted was descriptive. Result of analysis showed that there 22 factors affecting consumer purchasing decision. The factors were grouped in 5 factors namely product, service, price, location and information source.

Item Type:	Article
Subjects:	300 Social Sciences > 330 Economics > Labor Economics > Labor Contract
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Ms Dwi Hayu Agustini
Date Deposited:	11 Nov 2021 03:09
Last Modified:	18 Jan 2023 05:59
URI:	http://repository.unika.ac.id/id/eprint/27315

Actions (login required)

View Item