Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Konsumen Dengan Kepuasan Sebagai Variabel Mediasi (Studi Pada Ideo Photography di Semarang)

Wibowo, Kristian Agma Lambang and Agustini, Maria Yosephine Dwi Hayu (2020) Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Konsumen Dengan Kepuasan Sebagai Variabel Mediasi (Studi Pada Ideo Photography di Semarang). JEMAP : Jurnal Ekonomi, Manajemen, Akuntansi dan Perpajakan, 3 (1). ISSN 2622-612X

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Abstract

The purpose of this study was to determine the effect of service quality and trust on consumer loyalty with satisfaction as a mediating variable on Ideo Photography in Semarang. The population of this study is consumers who use Ideo Photography services, with unknown number of consumers. The sample of this study was 96 respondents. The sampling technique is purposive sampling. Data collection is done by distributing questionnaires through Google form. Data analysis techniques used multiple linear regression analysis. The results showed that: service quality significantly affects customer satisfaction, trust influences customer satisfaction, customer satisfaction affects customer loyalty. Service quality influences customer loyalty. Trust influences consumer loyalty. Service quality influences customer loyalty through customer satisfaction. Trust influences customer loyalty through customer satisfaction.

Item Type:	Article
Subjects:	300 Social Sciences > 330 Economics > Cooperatives 300 Social Sciences > 330 Economics > Economics of Land
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Ms Dwi Hayu Agustini
Date Deposited:	11 Nov 2021 09:40
Last Modified:	18 Jan 2023 06:00
URI:	http://repository.unika.ac.id/id/eprint/27306

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