Developing Ecotourism and its Supporting MSMEs Using Performance, Opportunity and Results Analysis. Case Study in Pekalongan Regency, Indonesia

SUSILOWATI, MG. WESTRI KEKALIH and YUSTINI, RETNO and Kurniasari, Widuri (2020) Developing Ecotourism and its Supporting MSMEs Using Performance, Opportunity and Results Analysis. Case Study in Pekalongan Regency, Indonesia. Journal of Environmental Management and Tourism, X (8 (40)). pp. 1947-1955. ISSN 2068 – 7729

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Abstract

The development of the tourism sector and its supporting MSMEs have a positive impact on the society. However, various classic problems of MSMEs cause the MSME's competitiveness be relatively low and have not been able to provide optimalbenefits for the community. Efforts to empower MSMEs and tourism are important to do. Empowerment policy must be comprehensive. Therefore, general policy directions, strategies and priority issues have to be formulated to suit the conditions and needs to achieve the goal. Using an Importance-Performance Analysis (IPA) approach combined with a Strength, Opportunity analysis Aspiration and Result (SOAR) analysis approach, this study aimed to formulate general policy directions and strategies and to highlight the priority of the issues. The study, conducted in Pekalongan Regency, Indonesia. There were 60 participants that come from local governments, academics, and community leaders as respondents. The results show that promotion and price mix are considered relatively high importance-low performance. Meanwhile, SOAR analysis shows that the endowment factors, the motivation of MSE’s actors and government policies are their strength. Thus, in the short term, it is necessary to increase price and promotion performances to improve the quality of tourism MSEs. In the long term, it is necessary to strengthen institutions and improve the quality of human resources.

Item Type:	Article
Subjects:	300 Social Sciences > 330 Economics
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Ms MG. Westri Kekalih
Date Deposited:	03 Sep 2020 01:35
Last Modified:	01 May 2023 14:09
URI:	http://repository.unika.ac.id/id/eprint/21677

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