THE PERCEPTION OF RESTAURANTS' CUSTOMERS ON THE USE OF BILINGUAL MENUS

Nofiya, Ririn (2017) THE PERCEPTION OF RESTAURANTS' CUSTOMERS ON THE USE OF BILINGUAL MENUS. Other thesis, Unika Soegijapranata Semarang.

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Abstract

There is a trend that many restaurants use bilingual or even multilingual menu to introduce their restaurants and to communicate with their customers. This research was conducted in order to find out the perceptions of the customers of the restaurants about the bilingual menu,English and Indonesian. To collect the data, the writer used a questionnaire with Likert Scale. There are seventeen statements asking customers‟ perceptions on bilingual menus. Forty customers were chosen from four different restaurants with ten people per restaurant. The data collected was anlysed using SPSS to get descriptive statistics. It was found out that most customers perceive that a restaurant with menus in English is a modern restaurant and it can help foreigners understand the menus. Half of the respondents agree that the price in such restaurant is higher than indonesian restaurants. However, around half disagree that such restaurants are expensive, making them proud, causing them spend more money. Almost all of respondents disagree that only rich people eat in those restaurants. An interview with the owners of the restaurants supported that the use of bilingual menus is needed to help foreigners understand the menus. Besides, they believe that bilingual menus make the restaurant gain better impression that the restaurants look modern without necessarily make the restaurant more pricy in price.

Item Type: Thesis (Other)
Subjects: 400 Language
700 Arts and Recreation > 720 Architecture > Modern architecture > Restaurant
Divisions: Faculty of Language and Art > Department of English Literature
Depositing User: Mrs Christiana Sundari
Date Deposited: 21 Jan 2020 04:58
Last Modified: 21 Jan 2020 04:58
URI: http://repository.unika.ac.id/id/eprint/20636

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