KNOWLEDGE, PERCEPTION, AND CONSUMER BEHAVIOR OF VEGETABLE MENU IN SOEGIJAPRANATA CATHOLIC UNIVERSITY SEMARANG

GAOL, FRANSISCA NATASHA LUMBAN (2019) KNOWLEDGE, PERCEPTION, AND CONSUMER BEHAVIOR OF VEGETABLE MENU IN SOEGIJAPRANATA CATHOLIC UNIVERSITY SEMARANG. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

he Soegijapranata Unika Campus as one of the educational institutions has a means of selling food provided for lecturers, students, and employees. The existence of a canteen as a food processing site aims to facilitate the fulfillment of food and beverage needs for lecturers, students, and employees so that it is expected that the fulfillment of food and beverage needs is protected and guaranteed health in order to create a productive workforce. Eating vegetables is a lifestyle that is highly recommended because vegetables have benefits for the body, including as a source of vitamins and fiber, and the most important thing is to support human life so that the body stays healthy. The low consumption of vegetables and fruit is associated with an increased risk of diseases. This study aims to find out the knowledge, perceptions and behavior of consumers towards winged food in the canteen of Uneg Soegijapranata. The study was divided into three stages, namely literature study, preliminary survey and main test. In the literature study a questionnaire was created for the preliminary survey. After the questionnaire was completed, a preliminary survey was conducted twice for 55 selected respondents consisting of all Unika students and students. The results of the preliminary survey were analyzed using validity and reliability tests and correcting less valid questions. After the preliminary survey, the main survey was carried out to a minimum of 380, but to minimize the errors of the respondent's respondents, they were 550 students. The results of the main survey conducted a relationship test with the validation test method. From the test found a relationship between knowledge and perception, the relationship between perception and behavior, and the relationship between knowledge and behavior. The results of the relationship test if the number p at the level of 5% can be said to be significant

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Consumer Behavior
Divisions: Faculty of Agricultural Technology > Department of Food Technology
Depositing User: Mr Lucius Oentoeng
Date Deposited: 03 Dec 2019 08:46
Last Modified: 03 Dec 2019 08:46
URI: http://repository.unika.ac.id/id/eprint/20566

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