FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MENGGUNAKAN LAYANAN M-TIX DENGAN METODE TECHNOLOGY ACCEPTANCE MODEL

Vilistiani P, Anastasia Ninda (2019) FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MENGGUNAKAN LAYANAN M-TIX DENGAN METODE TECHNOLOGY ACCEPTANCE MODEL. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

This study aims to identify the factors that influence society adopting M-Tix service technology in the Semarang City community by using the TAM (Technology Acceptance Model) model as a basis for identifying and explaining factors that can influence a person's decision to use the M service system. -Tix. Data collection was carried out by researchers by distributing offline questionnaires distributed to 100 M-Tix service users. The data analysis technique in this study uses SmartPLS (Partial Least Square) software version 3.2.7. The results of this study are the actual use of someone in using M-Tix services on respondents in Semarang City based on the intention to use, while the intention to behave someone to be able to receive and use M-Tix service technology is influenced by the attitude of respondents to M-Tix service technology and perceived ease. While the attitude of respondents to M-Tix service technology is influenced by the perception of ease and usefulness. In addition, results were also obtained that the perception of the usefulness of M-Tix service technology was influenced by the perception of the ease of using M-Tix services. Keywords: Technology Acceptance Model, perceived usefulness, perceived benefits, M-Tix services

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Consumer Behavior
Divisions: Faculty of Economics and Business > Department of Accounting
Depositing User: Mr Lucius Oentoeng
Date Deposited: 22 Nov 2019 01:44
Last Modified: 22 Nov 2019 01:44
URI: http://repository.unika.ac.id/id/eprint/20208

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