EFEKTIVITAS REDESIGN IKLAN ONLINE PADA FACEBOOK TOKO ONLINE JAYA SPORT

Nugraha, Dimas Sanjaya (2019) EFEKTIVITAS REDESIGN IKLAN ONLINE PADA FACEBOOK TOKO ONLINE JAYA SPORT. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

Jaya Sport was established in May 2016. Jaya Sport sells Adidas bag products. Adidas bag is the first product marketed by Jaya Sport. The Jaya Sport acted as a dropshipper, which means that Jaya Sport does not have the goods but only marketed it through social media, by ordering the goods from the supplier of the bag, which will then send the goods to the Jaya Sport customer. The method that will be carried out in this research is to relaunch the Adidas Tas product advertisement and redesign the advertisement material that will be launched. The analysis technique that will be used in this research is descriptive analysis. Based on the results of the online redesign, Adidas Jaya Sport managed to sell 2 pcs of the bags and then followed by 4 pcs of bags in the second week, however there were no sales in the third week. The result of this study proved that the redesign of the advertising is less effective to encourage the sales of Adidas Bag Products. However, the reductions of the advertising are effective in increasing the attention and interest of potential customers towards the Adidas Bag products. Keywords: Online Advertising, Social Media, Facebook Ads, Effectivity

Item Type:	Thesis (Other)
Subjects:	600 Technology (Applied sciences) > 650 Management > 659 Advertising and public relations
Divisions:	Faculty of Economics and Business > Department of Management
Depositing User:	Mr Lucius Oentoeng
Date Deposited:	22 Nov 2019 01:28
Last Modified:	23 Oct 2020 01:39
URI:	http://repository.unika.ac.id/id/eprint/20117

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