ENGLISHPRENEURSHIP STUDENTS’ PERCEPTION ON THE ROLE OF MULTIMODAL ADVERTISEMENT IN INCREASING PRODUCT IMAGE THROUGH SOCIAL MEDIA

Trisnawati, Elizabeth Yunita (2019) ENGLISHPRENEURSHIP STUDENTS’ PERCEPTION ON THE ROLE OF MULTIMODAL ADVERTISEMENT IN INCREASING PRODUCT IMAGE THROUGH SOCIAL MEDIA. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

A design has an important role in an advertisement to deliver messages from the giver to the receiver since unintendedly advertisement could be a way to communicate with each other. Multimodal in the advertisement as a communication tool helps a message to be delivered clearly. Multimodal uses more than one semiotic mode, particularly those that use linguistic, visual, and audio. This study is a quantitative research using a survey to find out Englishpreneurship students' perception about the role of multimodal advertisement in increasing product image through social media. The researcher purposively chose 60 respondents from the Englishpreneurship students in Faculty Language and Arts as the research subjects. The results of this research show that is positive. The results suggest that in this multimodal world, an advertisement being presented in multimodal mode has a potential to improve the product image which brings the implication of the current and future business people to capitalize it as a mean of increasing sale. Keywords: Multimodal in Advertisement, Social Media, Perception, Product Image, Sale

Item Type: Thesis (Other)
Subjects: > 650 Management > 659 Advertising and public relations
Divisions: Faculty of Language and Art > Department of Englishpreneurship
Depositing User: Mr Lucius Oentoeng
Date Deposited: 16 Oct 2019 03:00
Last Modified: 16 Oct 2019 03:00
URI: http://repository.unika.ac.id/id/eprint/19846

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