PENGARUH PESAN IKLAN, KREATIVITAS IKLAN, DAN FREKUENSI PENAYANGAN IKLAN TERHADAP MINAT BELI PADA PRODUK MOBIL WULING

Yafi, Abdullah (2019) PENGARUH PESAN IKLAN, KREATIVITAS IKLAN, DAN FREKUENSI PENAYANGAN IKLAN TERHADAP MINAT BELI PADA PRODUK MOBIL WULING. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

[img] Text (COVER)
13.30.0234 ABDULLAH YAFI (8.9)..pdf COVER.pdf

Download (1MB)
[img] Text (BAB I)
13.30.0234 ABDULLAH YAFI (8.9)..pdf BAB I.pdf

Download (223kB)
[img] Text (BAB II)
13.30.0234 ABDULLAH YAFI (8.9)..pdf BAB II.pdf
Restricted to Registered users only

Download (314kB)
[img] Text (BAB III)
13.30.0234 ABDULLAH YAFI (8.9)..pdf BAB III.pdf

Download (260kB)
[img] Text (BAB IV)
13.30.0234 ABDULLAH YAFI (8.9)..pdf BAB IV.pdf

Download (277kB)
[img] Text (BAB V)
13.30.0234 ABDULLAH YAFI (8.9)..pdf BAB V.pdf

Download (91kB)
[img] Text (DAFTAR PUSTAKA)
13.30.0234 ABDULLAH YAFI (8.9)..pdf DAPUS.pdf

Download (227kB)
[img] Text (LAMPIRAN)
13.30.0234 ABDULLAH YAFI (8.9)..pdf LAMP.pdf

Download (560kB)

Abstract

This study aims to determine and analyze the effect of advertising messages on buying interest in Wuling car products, to find out and analyze the influence of advertising creativity on buying interest in Wuling car products, to find out and analyze the frequency of adverts influencing buying interest in Wuling car products. The sample for this study was a sample of 100 respondents in this study. The analysis technique that will be used in this study is descriptive statistics. The results of the analysis show that (1) the advertising message has a significant and positive effect on buying interest in wuling car products, (2) advertising creativity has a significant and positive effect on buying interest in wuling car products, (3) the frequency of ad serving does not significantly influence buying interest on wuling car products, (4) The coefficient of determination shows that the influence of advertising messages, advertising creativity, and frequency of advertisement display on interest is quite large (more than 50%), which is 65.9%, (5) buy people in wuling car products with other variables such as brand image, price, and product quality. Keywords : Advertising message,Advertising Creativity, Frequency of Advertisements, Buying Interests.

Item Type: Thesis (Other)
Subjects: > 650 Management > 658 Management > Sales promotion
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mr Lucius Oentoeng
Date Deposited: 09 Jul 2019 07:41
Last Modified: 09 Jul 2019 07:41
URI: http://repository.unika.ac.id/id/eprint/19570

Actions (login required)

View Item View Item