PERANCANGAN BRAND IDENTITY UNTUK MEMBANGUN CITRA PERAHU KETEK SEBAGAI WISATA AIR SUNGAI MUSI

Dananta, Yohanes Patrio (2019) PERANCANGAN BRAND IDENTITY UNTUK MEMBANGUN CITRA PERAHU KETEK SEBAGAI WISATA AIR SUNGAI MUSI. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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14.L1.0059 YOHANES PATRIO DANANTA (3.21)..pdf COVER.pdf

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14.L1.0059 YOHANES PATRIO DANANTA (3.21)..pdf BAB I.pdf

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14.L1.0059 YOHANES PATRIO DANANTA (3.21)..pdf BAB II.pdf
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14.L1.0059 YOHANES PATRIO DANANTA (3.21)..pdf BAB III.pdf

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14.L1.0059 YOHANES PATRIO DANANTA (3.21)..pdf BAB IV.pdf

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14.L1.0059 YOHANES PATRIO DANANTA (3.21)..pdf BAB V.pdf

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14.L1.0059 YOHANES PATRIO DANANTA (3.21)..pdf DAPUS.pdf

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14.L1.0059 YOHANES PATRIO DANANTA (3.21)..pdf LAMP.pdf

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Abstract

Water tourism The Ketek Boat is one of the tourist attractions in the Musi River, Palembang. However, this tour does not yet have a visual identity so there are still many outside communities who do not know about this tour. In addition, the tourism management community is still at the middle to lower economic level. The design of this Brand Identity was created to create the visual identity of the Ketek Boat water tourism, which aims to make this tourist spot known to people outside the city of Palembang. The method used to solve this problem is by designing a Brand Identity so that the outside community can easily find out and recognize the boat's water tourism identity of Ketek. The main media that will be used are social media, Instagram, Youtube, Facebook and websites that have been adjusted to target habits that seek information through the internet. Besides that, it also uses print media in the form of posters and some merchandise. Keywords: Water Rercreation, Tourism Destination, Musi River, Palembang City Brand Identity

Item Type: Thesis (Other)
Subjects: 900 History and Geography > 910 Geography and travel > Tourism
Divisions: Faculty of Architecture and Design > Department of Visual Communication Design
Depositing User: Mr Lucius Oentoeng
Date Deposited: 08 Jul 2019 08:26
Last Modified: 08 Jul 2019 08:26
URI: http://repository.unika.ac.id/id/eprint/19521

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