ANALISIS ORIENTASI KEWIRAUSAHAAN PENGUSAHA RUMAH MAKAN PADANG DI KECAMATAN TEMBALANG, KELURAHAN SENDANG MULYO, KOTA SEMARANG

Wiyono, Agnes Mareta (2019) ANALISIS ORIENTASI KEWIRAUSAHAAN PENGUSAHA RUMAH MAKAN PADANG DI KECAMATAN TEMBALANG, KELURAHAN SENDANG MULYO, KOTA SEMARANG. Other thesis, UNIKA SOEGIJAPRANATA SEMARANG.

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Abstract

Rapid business development is inseparable from the entrepreneur's orientation factor. Entrepreneurial orientation has a significant role in business success. Most SME businesses are in the food and beverage sector. Semarang is one of the city with the most culinary business competition as evidenced by the increasing number of new small businesses in the food industry. One of the thriving culinary business is Padang cuisine because it has Indonesian flavor, large portions, affordable prices, and popular in society, especially in Tembalang Sub-District, Sendang Mulyo Region. Therefore, the purpose of research is to analyze the analysis of entrepreneurship entrepreneurs in UMKM-scale Padang restaurants in Tembalang District, Sendang Mulyo Region, Semarang. This research uses the Lumpkin and Dess entrepreneurial orientation theory which has five dimensions, innovation, risk taking, proactive, competitive aggressiveness, and autonomy. This research is qualitative study using the primary data obtained directly from respondents through questionnaires and semi-structured interviews. The sampling technique uses purposive sampling and qualitative descriptive analysis methods. The result of the research is Padang restaurant entrepreneurs in Tembalang District, Sendang Mulyo Region having a high entrepreneurial orientation. With high entrepreneurial orientation, entrepreneurs can increase profits and compete with other culinary business. Keywords: Orientation of Entrepreneurship, Innovation, Risk Taking, Proactive, Competitive Aggressiveness, Autonomy

Item Type: Thesis (Other)
Subjects: 300 Social Sciences > 330 Economics > Entrepreneurship
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mr Lucius Oentoeng
Date Deposited: 28 Jun 2019 08:00
Last Modified: 28 Jun 2019 08:00
URI: http://repository.unika.ac.id/id/eprint/19258

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